Step 1. Understand the Landscape

 

Insights driven marketing 

• Industry and Trend Analysis -to discover new ideas our clients can utilize to best reach consumers.

• Competitive Analysis - understanding the local competition helps us better understand our own clients' unique selling proposition.

• Marketing Research - to collect customer feedback and discover target market needs as well as areas of opportunity. 

• These combined answers or "insights" help create more effective marketing - clients can spend more efficiently when they can target the right audience that's more likely to buy their product.

 

Step 2.  Program Implementation  

Tactical Action, Testing and Recommendations

• Once we understand the target market, we test market a few ideas to see what sticks. This helps reduce risk while we understand which program generates the most business. 

• Other operational opportunities are often discovered from the research as well. These operational efficiencies can be adopted immediately to increase productivity.

• Marketing and communication programs can also be created during this stage that specifically aim at reaching consumers and growing sales.

 

Step 3. Strategic Planning

If a robust annual marketing plan is needed, all elements are included

• After understanding consumer needs and testing within the market, a refined marketing strategy comes together. 

• BtoB, BtoC and/or internal communication plans are incorporated into the strategy that address both internal and external branding.

• This portion includes a budget and a comprehensive plan that speaks to goals, objectives, strategies and tactics.